Generate Buzz for Your Summer Fashion Collection With These 10 Strategies

Generate Buzz for Your Summer Fashion Collection With These 10 Strategies

Curating a summer apparel collection that highlights the season’s vibrant colors is hard work. Launching it is twice as challenging since there are more than 32,000 fashion designers in the US and most brands come up with 2 to 4 collections a year. Generating buzz in such a saturated industry can be tricky. But, with

Farfetch Is Launching Its Own Fashion Brand There Was One—Shop It Now

Farfetch Is Launching Its Own Fashion Brand There Was One—Shop It Now

For fashion followers on the hunt for much-flung designers or challenging-to-obtain items, Farfetch has been a go-to since it was started in 2007 by the Portuguese small business mogul José Neves. The e-tailer shares products from a variety of boutiques huge and modest in above 50 diverse countries—where you might locate everything from a rare

Chanel tries to create ‘special moment’ in crisis-ridden world | Paris fashion week

Chanel tries to create ‘special moment’ in crisis-ridden world | Paris fashion week

The goal of a Chanel style show – other than to exhibit how the clothing shift, catch the attention of A-listers and drum up a social media buzz – is to create “un instant suspendu”, or a “suspended moment”, the company’s president mentioned. “That second when you can overlook what is happening exterior, or all

Op Ed | Does Anyone Care Who Designs J.Crew? The Answer Is Complicated

Op Ed | Does Anyone Care Who Designs J.Crew? The Answer Is Complicated

Jenna Lyons’ didn’t turn out to be a sensation since the public just occurred to stumble at the rear of the scenes of J.Crew, and learn a designer with (inarguably) great model and a larger-than-existence personality. Circa 2007, the query of whether or not or not to introduce buyers to J.Crew’s then little-acknowledged resourceful director

The Brooklyn Circus Moves Beyond Brooklyn

The Brooklyn Circus Moves Beyond Brooklyn

Following 17 several years as a touchstone for preppy menswear rooted in Black lifestyle, The Brooklyn Circus is growing its cultural footprint, thanks to a capsule collection with Hole that was unveiled in January, and a quickly-to-come second retail location. The menswear brand’s collegiate-encouraged collaboration with the retail huge, which options sweatshirts, hats and hoodies

What to Know About the Balenciaga Ad Scandal

What to Know About the Balenciaga Ad Scandal

Photo-Illustration: by The Cut; Photos: Balenciaga Today, Balenciaga’s creative director Demna showed his first collection since an ad campaign featuring children holding teddy bears in bondage harnesses and costumes, published last November, embroiled the designer and label in controversy. Unlike other shows he has done, which have included elaborate sets covered in mud (work of

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