Web hosting is a service that offers space and infrastructure to store your website data for quick and easy access for your visitors.
Whether offshore or onshore, purchasing effective web hosting in NZ is extremely important as it affects your user experience.
To understand this relationship between web hosting and SEO, keep reading. Businesses that are planning for domain and hosting must specifically understand this for better website ranking.
Relationship Between Web Hosting And SEO
Before we understand the relationship between web hosting and SEO, it is important to understand why SEO is important.
SEO improves Google search ranking, which means it helps you rank among the top pages when your website is searched, impacting your visibility.
Most audiences don’t look beyond the first few pages of their search results, so it is important to make sure that your website ranks consistently. The highest-ranked website gets the highest visibility and is more likely to be clicked. This also facilitates more organic traffic, which increases your website’s credibility.
On the other side, web hosting offers the needed foundation for a website to perform well. A reliable web host ensures performance, speed, availability, loading times, and security. The quality of the web hosting service you choose impacts trust, contributing to better SEO results.
Effects of Web Hosting on SEO Ranking
1. Improves Performance and Speed
Speed directly affects user experience and engagement rate. The higher the speed, the smoother the experience and the more engagement the website will have.
Therefore, when choosing a web hosting plan, focus on ensuring it includes an integrated CDN and compatible SSD. Both will have a positive effect on your speed and performance, improving your Google search engine ranking.
2. Greater Security
Security is another crucial aspect that affects your Google ranking. Most search engines take your website security health very seriously when it comes to SEO ranking.
Therefore, when choosing your web host, it is important to understand the level of security features your web host strengthens you with. Security integrates trust, which affects your user experience as well as Google ranking.
3. Supports Scalability
The web hosting plan you choose decides the resources you will have and the volume of traffic it will support. Websites that frequently crash negatively impact SEO. Therefore, ensuring ample scope for scalability is important when choosing a web hosting plan. This will allow you to adjust your resources based on your traffic volume, ensuring a smoother user experience that will positively impact your Google ranking.
4. Location of Server
The location of your web hosting server impacts your website performance, specifically your loading speed. For instance, if your web server is located nearer to where your audience is, you get faster response time, which positively affects your SEO.
But if you have a global reach, ensuring an integrated CDN or hosting using multiple data centres helps data travel faster.
5. Uptime and Downtime
Uptime decides how fast your website is available for your audience. Thus, choosing the right percentage of uptime is important, as frequent downtime can negatively impact SEO.
When your website is down, search engines are not able to access your web pages or index new pages. This can severely harm your ranking, like losing your website indexing.
Conclusion
Several web hosting factors affect your search engine ranking. These include your website speed and performance, server location, security, scalability, uptime and downtime. So, when you buy a web hosting plan, consider all these aspects of your needs and then choose the plan that works best.