Curating a summer apparel collection that highlights the season’s vibrant colors is hard work. Launching it is twice as challenging since there are more than 32,000 fashion designers in the US and most brands come up with 2 to 4 collections a year.
Generating buzz in such a saturated industry can be tricky. But, with these tried-and-tested strategies, you can get your brand noticed and grow your sales.
1. Understand Your Target Audience
Every fashion house has its eyes set on a specific audience. In the weeks leading up to the launch, take the time to segregate your market based on demographics, lifestyle, and behavior. This will help you come up with successful marketing strategies that resonate with their interests, desires, wants, and preferences.
2. Start a Teaser Campaign
Have a strong presence on visual platforms like Instagram, TikTok, and Pinterest?
Leverage it to tease people with your upcoming collection.
Take viewers behind the scenes with design sketches and show close-up shots of fabric samples. You can even enlist the help of augmented reality (AR) to let customers see how a particular design would look on them before they hit buy. By the time your launch date rolls around, people will be excited and ready to shop.
3. Collaborate With Influencers
From Mikayla Vallati and YANICK (U•NIQUE) to Kayla, Macy Blackwell, and Anna Grace Newell, you’ll find an abundance of fashion influencers.
Choosing the right one to increase your visibility isn’t a piece of cake.
Our suggestion? Don’t base your collaborations on follower count alone. Look at engagement rates, reach, aesthetics, niches, and the quality of content they deliver.
4. Put Your Email List To Good Use
Email marketing can be a powerful tool to capture and convert subscribers into paying customers. Personalized subject lines and high-quality visuals work like a charm in creating excitement around new product releases. Of course, it never hurts to throw in a limited-time discount or exclusive access to entice audiences to act now.
With 99% of email users checking their email daily, it’s simply the best option for keeping your launch top of mind.
5. Polish Your SEO
Search engine optimization (SEO) is a game-changer for increasing visibility.
Here are some tips to help you stay on top of search results.
- Make your website user-friendly, easy to navigate, and, convenient to shop from.
- Use a simple, clear font to enhance the readability of content.
- Choose the right keywords (including long-tail variations) to grow organic traffic.
Since 61.95% of website traffic comes from mobile devices, you must also ensure that your e-commerce website looks and works great on these devices.
6. Create Content That Converts
Content is king and it’s holding on to its crown with a CAGR of 16.9% from 2023 to 2032. Fashion brands looking to drive sales for their upcoming summer collection can increase engagement with blogs that include style guides and video content.
7. Host a Launch Event
Give your target audience an opportunity to interact with your products by creating unforgettable experiences. Rent a venue with a runway and get a pro photographer to capture images that show your clothing in the best possible light.
Need inspiration? Look at Lulu’s.
You can make the event even more exciting by holding contests and giveaways.
8. Reach Out to Local Boutiques
Seventy percent of Americans are shopping online so you have a good chance of generating good profit from your e-commerce business. But if you want to expand your reach, grow your credibility, and create more channels where customers can interact with your clothes, reach out to boutiques and department stores like Bloomingdale’s.
Your summer outfits, beautifully draped on a mannequin, will put your designs in the spotlight.
9. Show Off Your Packaging
Packaging may seem trivial, but it does more than protect your garments. It can also create a positive brand image while enhancing customer satisfaction.
If you’ve meticulously designed good packaging, show it off on your social media accounts with unboxing videos and other similar content.
10. Use Offline Marketing
Digital marketing brings more sales but it will never replace offline marketing, which offers a more tangible experience. You can showcase your latest collection through fashion posters that reflect your brand and style. They’ll catch the eye of potential customers and leave a memorable impact.
Take Home Message
Launching a summer fashion line is a complex undertaking. Assembling a team of experts in online and offline marketing can certainly turn the tide in your favor, but the expenses can pile up quickly!
Save costs without sacrificing quality by turning to PosterMyWall. You can minimize expenses and still come up with professional-looking materials by customizing PosterMyWall’s vast selection of templates.
Create collaterals in a variety of sizes, social media formats, and themes without overspending. Get started today.
