Fashion brands, designers take a stand against Russia’s invasion of Ukraine

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Some of the most important tastemakers in vogue are creating daring statements from their phrases to changes in their business enterprise operations to condemn Russia’s war on Ukraine.

Just times after Russia to start with invaded Ukraine on Feb. 24, Milan and Paris — two style capitals of the planet — held their yearly vogue months with interest-grabbing exhibits that offered a initially seem at their fall/wintertime 2022-2023 collections.

A lot of on the net argued in late February and early March that it was not the time to glow a mild on content products offered the violence and destruction taking put in Ukraine. But it appeared style labels and the resourceful administrators powering them ended up in settlement with individuals sentiments, as they spoke out about Russian President Vladimir Putin’s agenda.


Chanel is one of several luxury brands that halted operations in Russia.

Chanel is just one of numerous luxury brands that halted operations in Russia.

Luxury manufacturers stand in solidarity with Ukraine

Olivier Rousteing, the resourceful director of French luxury fashion house Balmain, admitted he felt uncomfortable placing on the brand’s present on the next working day of Paris Trend 7 days.

“As we demonstrate our assortment, we are very well informed that there are more critical points going on in the entire world right now. It’s tricky to sense right about focusing on runways and garments, as we listen with a large coronary heart to the latest information,” Rousteing wrote in a statement posted to Instagram. 

“Our views and prayers are with the Ukrainians. We are influenced by their dignity, resilience and devotion to independence. In buy to sense a tiny significantly less helpless, I have donated to the Crisis Ukraine fund at UNHCR The United Country Refugee Agency [sic]. I would invite any one else who shares my considerations to contemplate producing their individual donation. We are together for freedom.”

Equally, Balenciaga erased its Instagram feed prior to its winter season demonstrate in Paris except for an image of the Ukrainian flag. The brand’s artistic director, Demna Gvasalia, produced a statement about the devastating crisis in Ukraine and recalled his personal trauma as a refugee from Georgia, a former republic in the Soviet Union that endured a civil war in 1991.

Model Kiki Willems and blogger Bryan Boy pose in Balenciaga yellow and blue Ukraine flag shirts in early March during Paris Fashion Week.

Model Kiki Willems and blogger Bryan Boy pose in Balenciaga yellow and blue Ukraine flag shirts in early March in the course of Paris Style Week.
( Melodie Jeng/Vanni Bassetti)

“The war in Ukraine has brought on the agony of a earlier trauma I have carried in me considering the fact that 1993, when the very same point happened in my residence nation and I turned a forever refugee,” he reportedly wrote in a statement. “This display needs no explanation, it is a commitment to fearlessness, to resistance, and to the victory of appreciate and peace.”

According to stories, Gvasalia also recited a poem in Ukrainian, written by poet Oleksandr Oles. Company were also greeted at the exhibit with Ukrainian flag T-shirts.

“We, as a brand name, have to do a little something … we simply cannot just take weapons and go combat there, but we can use our voices,” Gvasalia explained to Reuters in an job interview just after the Paris Style Week presentation.


Italian trend dwelling Giorgio Armani also dealt with the war by keeping his Milan display in silence. In a assertion, the designer said the alternative not to play new music at the event “was taken as a indicator of regard in the direction of the persons involved in the unfolding tragedy in Ukraine.”

Brands pause Russia functions

Other outfits models have pressed pause on functions in Russia pursuing the invasion of Ukraine.

H&M Team declared that it would quickly pause all product sales in Russia, saying that it’s “deeply involved about the tragic developments in Ukraine and stand with all the people today who are struggling.” 

H&M shops in Ukraine have already shut briefly in buy to continue to keep prospects and staff safe. Meanwhile, the H&M Basis has also manufactured donations to Preserve the Kids and the United Nations Large Commissioner for Refugees. 

Hermes said in a statement it is "deeply concerned" by the situation in Europe. 

Hermes said in a assertion it is “deeply concerned” by the predicament in Europe. 
(Budrul Chukrut/SOPA Pictures/LightRocket by way of Getty Photographs)

“H&M Group cares for all colleagues and joins all all those all-around the entire world who are calling for peace. Outfits and other requirements are donated by the enterprise,” the enterprise said. 

Higher-fashion brands including Louis Vuitton, Gucci, Hermès, Chanel, Burberry and Prada also announced that they had been briefly halting company in Russia.

Before this week, the Prada Group declared on LinkedIn that it was suspending its retail operations in the country. 

“Our key concern is for all colleagues and their people influenced by the tragedy in Ukraine, and we will continue to assist them. The Group will carry on to keep an eye on further developments,” the corporation explained.

Chanel introduced: “Presented our raising issues about the present circumstance, the growing uncertainty and the complexity to function, Chanel made the decision to quickly pause its business enterprise in Russia. We will no for a longer period produce to Russia, we will near our boutiques and we currently suspended our e-commerce.”

Hermès stated it was “deeply concerned” by the predicament in Europe: “It truly is with regret that we have taken the final decision to temporarily near our retailers in Russia and pause all our professional things to do from March the 4th night. We will carry on to stand by our area teams.”


Kering, which owns Gucci, said in a assertion: “Because of to growing issues with regards to the present-day situation in Europe, Kering is briefly closing its shops in Russia for its Homes that the Group operates specifically in the country. Kering and its Homes will proceed to assist the nearby groups and to intently keep an eye on the evolving situation.”

People walk past a closed H&M store in Moscow on March 10, 2022, after Swedish clothing giant Hennes and Mauritz halted all sales in its Russian stores over the war in Ukraine.

Individuals wander earlier a closed H&ampM retailer in Moscow on March 10, 2022, after Swedish clothing giant Hennes and Mauritz halted all income in its Russian suppliers more than the war in Ukraine.
(AFP by means of Getty Illustrations or photos)

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In the meantime, a spokesperson for Burberry explained to Bloomberg that it has stopped transport to Russia until finally additional recognize. The brand has two suppliers and a concession in the nation, but they have because been shut.

LVMH, which owns Louis Vuitton, advised The New York Periods that it would close about 120 retailers in Russia.

In addition to manner brands, a rising number of world-wide brand names, which include Airbnb, Visa, Mastercard, Apple and Mercedes-Benz, have also pulled out of the state.

The Associated Push contributed to this report.

Eleanore Beatty

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