Ferrari moves up launch of second Icona limited-run model

MILAN — Ferrari will start a next Icona retro-fashion restricted-operate design this thirty day period, CEO Benedetto Vigna stated this 7 days during the firm’s third-quarter results phone with investors.

Vigna did not say what the new car would be known as, and Ferrari did not launch any photographs of it. The Icona line is aimed at “brand ambassadors,” commonly clients who by now personal multiple Ferraris. 

The supercar maker describes Icona models as possessing the “timeless structure of iconic Ferraris reinterpreted with revolutionary components and condition-of-the-artwork technologies.”

The initial Icona types were the Monza SP1 and SP2 supercars, which were unveiled in September 2018 and are still staying delivered. Ferrari mentioned it would sell just 499 merged units with a 1.6-million-euro ($1.85 million) price tag tag in Italy (VAT included)

The Monza models were impressed by the 1948 166 MM Barchetta and 1954 750 Monza, which ended up lightweight, compact-displacement open up-prime racecars. Ferrari did not say which previous design experienced influenced the new Icona.

The Icona undertaking is one particular of four pillars of Ferrari’s product technique, together with the effectiveness-targeted sport array, ease and comfort-oriented gran turismos and special sequence based on current types.

The next Icona product was at first thanks in 2022, according to a five-yr product or service strategy announced in 2018, but has been pulled ahead by a few months. Chief Economic Officer Antonio Picca Piccon mentioned on the get in touch with Tuesday that “the move was induced by the solid buyer demands for a new Icona, which we felt the duty to fulfill.”

Picca Piccon said that deposits would be taken beginning in 2022.

The new Icona is expected to be assembled on a dedicated line at Ferrari’s plant in Maranello, where by it also assembles the Monza SP1 and SP2. 

Vigna took cost at Ferrari on Sept. 1. Chairman John Elkann experienced served as interim CEO since the departure of Louis Camilleri in December 2020.

Vigna verified on the phone that one more crucial long run product, the hybrid Purosangue SUV, would be unveiled following 12 months. 

The key activity of the new CEO is to drive the electrification of the Ferrari vary, which has been lagging some competitors. 

Vigna also verified that Ferrari’s to start with entire-electric powered design would be introduced in 2025 but did not give extra specifics about foreseeable future products and solutions. Ferrari is anticipated to launch a new strategic strategy on June 16, 2022, in Maranello as aspect of a money markets day.

Eleanore Beatty

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