Inclusivity is what modern day customers count on these times. Yet, inclusive style is not normally easy to locate.
That is why regional designer and company proprietor Jennifer Stanley observed it as her mission to produce inclusive and fashionable manner that suits anyone with her model Sweet Southern Misses.
“I appreciate catering to all physique varieties,” stated Stanley, a Killeen resident. “I sense absolutely everyone is a babe and deserves to come to feel that way. Our layouts are particular for anyone to like. They are relatable to each and every working day.”
After noticing that modern garments is typically really hard to locate in just about every sizing, Stanley decided to initiate change with her personal styles.
“The sector needs women of all ages to cover up If they are a little bit heavier, but they are alright with slender girls wearing regardless of what they want,” she mentioned. “I want anyone to be in a position to use something they want and motivate all people to come to feel beautiful in their own skin.”
With her brand name Sweet Southern Misses, Stanley specializes in clothes like T-shirts and sweatshirts as effectively as keychains, tumblers and other accessories featuring distinctive patterns.
“Our goods are built with display prints and sublimation for lasting use,” she mentioned.
Originally, Stanley started the company with her very best close friend, Alyssa Wright, in 2015 in Georgia, as equally were being nonetheless in substantial university.
“We didn’t know what we have been executing when we started out,” she mentioned. “We just realized we required to make lovable goods for everyone’s day by day life.”
Considering that then, the brand has regularly advanced and grown into some thing greater than Stanley at any time imagined, even after experiencing a awful decline.
“My most effective buddy, sad to say, passed away late in 2016, but I have kept it likely for us,” she mentioned. “I understood I experienced to retain it heading for her and pushed genuinely challenging.”
Since the two named their enterprises with each other, Stanley has never ever altered the name. She now remembers their friendship with each and every of her layouts.
Stanley learned new procedures to proceed to improve the brand and moved the business enterprise from Georgia to Texas in 2018.
“I did not give up,” she explained. “Now I do it all myself. The goods, shots, packaging, etcetera. It is all me.”
Other than new resourceful thoughts, Stanley has also developed her company design about the final several a long time.
“I utilized to do only tailor made orders, but lately, I have been heading for much more of a boutique feel with owning merchandise all set to go,” she mentioned.
The new technique removes hold out situations for shoppers and makes sure that merchandise are normally completely ready to go. Continue to, Stanley carries on to manage customized orders and enjoys to produce one of a kind goods with distinctive meaning for her clientele.
Though Stanley at present sells her patterns on her Facebook website page Sweet Southern Misses and her web-site sweetsouthernmisses.com, she is always operating on her subsequent organization actions.
“I hope one day to have my have stand-on your own shop to be ready to stimulate gals in human being,” she explained.
Copperas Cove resident Serena Boyce is a very long-time shopper and loves Stanley’s types.
“Sweet Southern Misses is the full bundle,” she stated. “She delivers outstanding solutions and remarkable shopper support. I respect that every merchandise I’ve ever purchased from below has not only satisfied my expectations but often exceeded them.”
Other than the special types and high-good quality products and solutions, Boyce mainly cherishes the work that goes into building just about every merchandise.
“If you want a merchandise made with appreciate, she’s the way to go,” she explained.