Skip to content
  • Hot News Today
  • Fashion News
  • Automotive News
  • Technology News
  • Movie News
  • Health News
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
Copyright United Dairy News 2025
Theme by ThemeinProgress
Proudly powered by WordPress
  • Hot News Today
  • Fashion News
  • Automotive News
  • Technology News
  • Movie News
  • Health News
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
United Dairy News
  • You are here :
  • Home
  • Fashion News
  • PrettyLittleThing’s Cyber Monday Sale Is Dangerous Fast Fashion
PrettyLittleThing’s Cyber Monday Sale Is Dangerous Fast Fashion
Fashion News

PrettyLittleThing’s Cyber Monday Sale Is Dangerous Fast Fashion

Eleanore Beatty November 30, 2021 Article

Cyber Monday sales may get customers filling their carts, but popular online retailer PrettyLittleThing has been criticized for its promotional stunt of a 100{a78e43caf781a4748142ac77894e52b42fd2247cba0219deedaee5032d61bfc9} discount.

Yes, the fast fashion merchant, a fixture among influencers thanks to its trendy pieces and celebrity collaborations, has been giving away free clothes to a select few quick enough to grab them.

The Black Friday promotion of items listed for $0 was branded “sickening” and “unethical” by critics concerned with the lack of sustainability in fast fashion.

“Every single week we’re uncovering new clothing waste sites,” Venetia La Manna, a fair fashion campaigner and podcaster, told BuzzFeed News, calling the marketing gimmick “totally unsustainable.” The environmental impact of fast fashion brands has turned nations, such as Ghana in West Africa, into dump sites for textile waste.

La Manna was among the critics who questioned the brand’s actions on Twitter, resulting in her being blocked by PrettyLittleThing owner Umar Kamani.

“You can’t be working for a fashion brand in 2021 and not know the impacts of the harm that brand is causing and unfortunately, every fast fashion CEO seems to get away with it by just feigning ignorance,” said the 32-year-old activist.

An estimated 15 million used garments make their way from the UK, Europe, North America, and Australia to end up in Ghana’s capital of Accra every week for the city’s enormous clothing market. However, 40{a78e43caf781a4748142ac77894e52b42fd2247cba0219deedaee5032d61bfc9} of it is of such poor quality that it ends up in a landfill, according to a report by ABC.

Last year, PrettyLittleThing’s Black Friday campaign grabbed headlines when it gave shoppers the chance to grab 25-pence (33 cents in USD) stilettos and 8-pence (10 cents) bodycon dresses. For 2021, the company has gone a step further by eliminating, in some instances, the price tag.

“If you’re willing to give away your clothes for free, what happens next?” asked La Manna. “And what I would say that says more than anything is how little they value their product.”

And, the activist warned, the economic byproduct of such marketing ploys would have negative ramifications for workers.

The retailer is part of the Boohoo Group, which is owned by British billionaire Mahmud Kamani alongside Carol Kane. An investigation by the Sunday Times last year revealed that workers in factories making its clothes in the UK were being paid as little as $4.37 an hour and flouting COVID safety measures at the height of the pandemic.

“It’s not just happening in countries like Bangladesh,” said La Manna. “It’s also happening on UK soil.”

In a statement to BuzzFeed News, a PrettyLittleThing spokesperson said the promotion is part of an orchestrated marketing strategy and insisted that the staggering discounts had no bearing on suppliers.

“The items on sale are carefully selected and discounting is a marketing investment that we make and is incorporated into our costing model, it does not in any way impact the cost price we pay to suppliers, or the way we value the work that goes into creating the garments,” PLT said the statement.

The PLT spokesperson did not respond to specific questions about whether it considered itself an ethical brand or measured the environmental impact of its clothing, only saying that its pricing campaign was one that allowed customers access to the brand “no matter what their budget.”

As scientists warn of the long-term environmental consequences of fast fashion, major discount marketing gimmicks are signs that the industry is “out of whack” and “that fast fashion seems to be eating itself,” said La Manna.

Black Friday and Cyber Monday sales are specifically creating a sense of urgency for customers, particularly in brands that rely on constant turnover on cheap trend products. La Manna believes that the bulk of criticism should be directed at brands rather than consumers, who are sometimes victims of aggressive marketing campaigns and a strong influencer culture.

“We’re all coming at fashion from different points of privilege, we all have different levels of access,” said La Manna. “I’m not here to shame any individuals on how they shop because I think the onus is on brands, I think PrettyLittleThing and Boohoo and all big brands have a responsibility to drastically reduce their output.”

You may also like

Generate Buzz for Your Summer Fashion Collection With These 10 Strategies

Farfetch Is Launching Its Own Fashion Brand There Was One—Shop It Now

Chanel tries to create ‘special moment’ in crisis-ridden world | Paris fashion week

Op Ed | Does Anyone Care Who Designs J.Crew? The Answer Is Complicated

The Brooklyn Circus Moves Beyond Brooklyn

What to Know About the Balenciaga Ad Scandal

Tags: Cyber, dangerous, Fashion, Fast, Monday, PrettyLittleThings, Sale

Archives

  • December 2024
  • November 2024
  • September 2024
  • August 2024
  • July 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021

Calendar

July 2025
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Dec    

Categories

  • Automotive News
  • Business Tips
  • Fashion News
  • Health News
  • Home Improvements
  • Hot News Today
  • Law News
  • Movie News
  • Technology News

Recent Posts

  • How Does Web Hosting Affect Search Engine Ranking?
  • How to Choose the Best Stainless Steel Coils for Your Project
  • Understanding VPS Hosting Basics
  • Generate Buzz for Your Summer Fashion Collection With These 10 Strategies
  • Aging with Dignity: How Assisted Living Improves Quality of Life for Seniors

Archives

  • December 2024
  • November 2024
  • September 2024
  • August 2024
  • July 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021

Visit Here

Beauty Magazine

Copyright United Dairy News 2025 | Theme by ThemeinProgress | Proudly powered by WordPress

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT