Finding Fashion Consumers Beyond Instagram | BoF Professional, News & Analysis

Finding Fashion Consumers Beyond Instagram | BoF Professional, News & Analysis

When running attire brand Tracksmith was organizing its tumble advertising marketing campaign, which marked the return of the six world-wide main marathons following a pandemic hiatus, it chose Reddit, rather than Fb, Instagram or YouTube as the property of its significant written content press. In September, Tracksmith ran paid exhibit ads on Reddit and also

What Fashion Needs to Know About COP26 | BoF Professional, News & Analysis

What Fashion Needs to Know About COP26 | BoF Professional, News & Analysis

On Sunday, globe leaders and policymakers descended on the Scottish city of Glasgow to kick off the 26th edition of the Convention of Functions (COP), a two-7 days conference of talks and negotiations on critical local climate targets. These world-wide gatherings have a blended keep track of file of driving improve, but some have culminated

Has Fashion Retail Reached Peak Minimalism? | BoF Professional, News & Analysis

Has Fashion Retail Reached Peak Minimalism? | BoF Professional, News & Analysis

When decorating her new retail outlet in Soho, Tory Burch required to create a put wherever shoppers could “feel like they are stepping into my dwelling home.” It functions ceilings lined in woven baskets, motif-painted bannisters, granny-stylish chintz sofas, a splashy chandelier produced of quilted patchwork and lots of knickknacks hand-picked by Burch herself. It’s

Behind Fashion’s Toys Tie-Ups | BoF Professional, News & Analysis

Behind Fashion’s Toys Tie-Ups | BoF Professional, News & Analysis

Gucci’s most up-to-date offer-out solution wasn’t a belt, or a bag, or a pair of sneakers. It was not, in truth, a manner product at all. It was a toy vehicle. The auto, a miniature variation of the 1982 Cadillac Seville decked out with a Gucci logo-printed roof, price tag $120 and was consequence of

Yeezy Gives Gap Its First Hit With Hypebeasts | BoF Professional, News & Analysis

Yeezy Gives Gap Its First Hit With Hypebeasts | BoF Professional, News & Analysis

Buyers haven’t been this energized about Gap hoodies in several years. In late September, Gap commenced getting pre-orders on the 2nd launch from its line with Kanye West, a $90 hoodie made of hefty double-layered cotton with a dropped shoulder and abbreviated human body. It’s also the initially product from the collaboration customers would be

Why Are There So Many Basquiat Fashion Collaborations? | BoF Professional, News & Analysis

Why Are There So Many Basquiat Fashion Collaborations? | BoF Professional, News & Analysis

At this earlier weekend’s Frieze Artwork Good in London, collectors have been on the hunt for the next art world feeling. It is likely a great deal of vogue dealmakers were being, much too. Makes see modern day art as a way not only to draft off a globally recognised artist’s recognition but also to

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