Daring eco-welcoming statements and moral sourcing claims have turn out to be staples of fashion’s promoting tactics alongside escalating purchaser interest in sustainably branded solutions. It is also an space that’s attracting mounting regulatory scrutiny, with a wide crackdown on “greenwashing” pushing brands to back again up any sustainability claims […]

Louis Vuitton has given its typical monogram a sustainability-focused makeover for its newest sneaker. The logo, emblazoned throughout the shoe in enlarged font, has been modified to resemble a recycling image, with the ‘L’ and ‘V’ shedding their straight strains and ending in arrows. The trainer, which launches in September, […]