Top Fashion Stories of the Week: February 10

This week, fashion designers looked to turn new leaves.

After wiping its Instagram, Burberry returned with an all-new logo and its first fully-fledged campaign under its new creative director, Daniel Lee. Meanwhile, Phoebe Philo announced that her long-awaited namesake fashion label will officially launch in September of this year.

On another note, Balenciaga‘s creative director Demna sat down with Vogue for a tell-all interview, addressing the brand’s controversial ad campaigns from months prior and setting the record straight on his intentions. At the same time, the brand announced a partnership with the National Children’s Alliance (NCA) for a three-year program.

Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.

Burberry Revealed a New Logo and Campaign Under the Creative Direction of Daniel Lee

Burberry has turned a new leaf, with Daniel Lee officially replacing Riccardo Tisci as creative director of the British brand.

After wiping its Instagram clean, Burberry returned to social media this week with the unveiling of its first campaign under the creative direction of Lee. In it, the label debuted an all-new logo design that sees the standard Burberry lettering in a thinner, elegant font. Meanwhile, its signature horse emblem is centered in white and dee blue, with an illustrative outline.

Starring in the sartorial imagery is an array of U.K. talent, including Shygirl, Skepta, John Glacier, Liberty Ross, and Lennon Gallagher. See the full campaign here.

Demna Told All in Balenciaga Controversy-Addressing Vogue Interview

Over the last several months, Balenciaga has been the center of several controversies — first, for its “Gift Shop” campaign that pictured children next to its BDSM-clad teddy bear bags; and second, for its Spring 2023 campaign that featured a printed excerpt from the 2008 U.S. Supreme Court ruling United States v. Williams, which upheld penalties for the sexual exploitation of children and additional forms of child abuse. On Thursday, the brand’s Artistic Director Demna sat down with Vogue for a tell-all. 

In the exclusive conversation, he detailed the campiagn’s intended references and claime accountability for their poor taste. He said, “We should not have featured kids in images that included objects that were not related and inappropriate to them. No one, myself included, raised a question of it being inappropriate. There were control processes in place, people involved—internal and external—but we just did not spot what was problematic. This was an error of judgment. I regret this a lot.”

Read about full interview here.

Phoebe Philo Announced the Launch of Her Namesake Fashion Label

Phoebe Philo will launch her long-awaited fashion label in September.

The decorated British designer created an official Instagram account for her namesake brand on Thursday, confirming the imprint’s drop date in the first post. “Our inaugural collection will be revealed and available on our website,, in September 2023,” she wrote. “We will be opening for registration in July 2023 and look forward to being back in touch then.”

Philo has been very quiet since announcing her grand return to fashion in July 2021. At the time, the designer disclosed that she would be launching an independent fashion house, with LVMH Moët Hennessy Louis Vuitton as a minority investor.

According to Business of Fashion, Philo said the label would be “rooted in exceptional quality and design.” She added, “I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me.”

Supreme Revealed Its SS23 Collection Teaser

After keeping a low profile over the past month, Supreme revealed its teaser for the upcoming Spring/Summer 2023 collection on Thursday.

Rumors says collaborators on the range will include UNDERCOVER, Nike on the Air Bakin and SB Dunk, Tamagotchi and the usual culprits such as The North Face. Fueling excitement further, it’s supposed to be Tremaine Emory’s first full collection as creative director.

Additionally, the collection is rumored to include a collaboration with Burton. In the one image shared, Supreme reveals colorful outerwear and matching pants resting atop a boot, most likely from Timberland. It’s not certain, but the design is either very inspired by Burton’s 2006 [ak] 2L GORE-TEX “Half Life” set, or it’s actually the real thing.

Notably, the streetwear titan has officially switched its online business to Shopify. Based on previous collections, it’s likely that Supreme’s lookbook will release on Monday.

Balenciaga and Kering Announced a Partnership With National Children’s Alliance

In the aftermath of its massive ad campaign controversy, Balenciaga and the Kering Foundation announced a partnership with the National Children’s Alliance (NCA) for a three-year program.

The program will enable the NCA to train roughly 2,000 professionals in supporting child abuse survivors, as well as raise public awareness on the matter. Additionally, the partnership will provide an educational program for the French house on the subject, while providing action items for promoting child safety. Through the initiative, an estimated 55,000 children will benefit by receiving “evidence-based mental healthcare,” according to the brand.

Stüssy Revealed Its Nike Air Penny II Collaboration

On Monday, Shawn Stüssy’s label revealed its full collaboration with Nike Air Penny II, complete with co-branded apparel and a previously-unveiled footwear collaboration.

Based on the lookbook images, the collection’s centerpiece is a black zip-up hoodie boasting a massive white Nike check on its back and co-branded iconography on its front, with Stüssy-stamped stripes running through the entire silhouette. Wide-legged trousers match, planting identical graphics on their side, while a statement knit sweater, featuring Stüssy’s signature lettering, dice illustrations and more recognizable motifs, pairs nicely in a similar grey-black colorway. The remaining pieces fall into the loungewear category, with black and blue sweaters and sweatpants showing off a simple iteration of the dual logos.

The Stüssy x Nike Air Penny II collection is now available on the brand’s website

Dior Men’s Debuted Its Summer 2023 Campaign

On a dreamlike stroll from the Normandy coast to the Sussex countryside lies Dior Men’s Summer 2023 campaign. Shot by Rafael Pavarotti, the sartorial catalog spotlights designer Kim Jones’ latest warm-weather cuts against a backdrop echoing the show’s scenography: Monsieur Dior’s birthplace of Granville.

While evoking the founding courier’s love for nature, the campaign’s setting also enlivens the avant-garde imagination of the Bloomsbury Group, a set of radical English writers, intellectuals, philosophers and artists who convened in Charleston, England, in the early 20th century. On their rural set, artist Duncan Grant gained prominence for his painterly depictions of still life — and his post-impressionist works are plastered across the line’s quilted coats and bar jackets in semi-transparent silk organza.

Among an abundance of vivacious flowers, each look demonstrates Jones’ penchant for rigorous tailoring and his equal attention to functionality. “The idea of utility is increased in the clothing and accessories, predominantly in the bags and shoes,” Jones previously told Hypebeast. “The atelier together with Mystery Ranch – the technical, outdoor brand, revered for its work with the rescue services – produces new, practical, compartmentalized leather rucksacks and belt bags for the collection.”

Eleanore Beatty

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