Volvo, Polestar rivalry starts to take shape

Volvo started out right after Polestar, in late January 2021, by which time its helpful rival experienced already rolled out two massive upgrades.

Volvo is now up to 8 key upgrades in total, leaving it two powering Polestar.

Volvo explained its enhance will get to a lot more than 190,000 cars and trucks from the brand throughout the international and highlighted that this week it added Australia, Hong Kong, India, South Korea, Malaysia, New Zealand, Singapore, Taiwan and Thailand to the list of nations around the world where OTA updates are offered.

Polestar, which celebrates its fifth year as a stand-by yourself model in 2022, deployed 40,000 upgrades to its rising fleet of autos by the middle of this 7 days, reaching 19 global markets which includes Germany, the Uk, the U.S. and China.

The other methods Polestar separates alone from Volvo in this arena is by giving an 11-inch infotainment display screen to Volvo’s 9-inch monitor and by which include one of a kind applications such as the Polestar Video clip Player.

Daring to be diverse from Volvo arrives from the major — something Polestar CEO Thomas Ingenlath has made obvious for decades.

A essential signal of this came in late 2020 when Polestar declared it would convert the Precept whole-electrical GT thought into a manufacturing model, which we now know as the Polestar 5.

“With the Polestar Principle no one will request me anymore, ‘Will you usually continue to be that near to Volvo’?” Ingenlath informed Automotive News Europe at the time. “It’s so obvious that that is a auto that you would not have in the Volvo brand.”

Ingenlath should know. His fingerprints are still all more than Volvo’s current lineup, which he aided produce as the brand’s head of layout. Even after staying named Polestar CEO in 2017, Ingenlath carries on as the total design and style supremo for equally brands.

Ingenlath not too long ago informed ANE the forthcoming Polestar 3 will supply a further sign that the brand’s style will stand aside from Volvo’s even though both autos will share the SPA2 underpinnings.

The Polestar 3 will have “a extra daring layout” than its Volvo sibling, Ingenlath said, introducing “there will be a much more polarizing, extra exceptional factor to a Polestar.”

Further evidence of Polestar’s need to stand apart from Volvo is that it will underpin the Polestar 5, which will rival the Tesla Product S and Porsche Taycan, with an in-residence produced bonded-aluminum platform.

“This is likely to be our to start with possibility to design from a thoroughly clean sheet of paper what the signature Polestar driving practical experience will be,” Steve Swift, who is head of vehicle engineering for Polestar’s R&D center in Coventry, central England, told ANE in February.

Eleanore Beatty

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